The Soul of the Enterprise

"The soul of an enterprise is a shared feeling that its objectives are worth sacrifice by those who work in it and by the society it serves."

"American managers during the 1980s made a bigger leap than they realize?in ideals, if not always in actual accomplishment. "

"Quality growth will succeed not because the philosophy is persuasive or people are suddenly overwhelmed with altruism but because it beats the old thinking at its own game."

"Avoid the generation of information waste as early in the process as possible."

"Everybody-a-compost-specialist is not likely to work."

"Multifunctional, multicompany teams are the start of "virtual company" operations and reflect the fact that innovation is a total enterprise effort."

"Only when the concept of competition implies superior performance to customers rather than greater resource use do open systems make sense."

"Human development is the key."

"No company can be excellent all by itself."

"Properly used, most measurements should assist someone to better meet the mission of an enterprise."

"No system of business can avoid the need to sometimes take action unpleasant to its participants."

"A different view of ourselves and of companies: from highly egocentric individuals in stand-alone, fortress companies to being one part of a mosaic."