Biography: Mack Hanan has been building innovative business models for the past generation. In his landmark book
Consultative Selling, he has modeled The Hanan Formula for high-margin sales to high-level decision-makers. Other AMACOM books by Hanan have modeled the value-based proposition in
Competing on Value (with Peter Karp), the transformation of product business into services in
Profits Without Products, and the integration of suppliers and customers in
Growth Partnering . Mack Hanan counsels, restructures, and trains Fortune 100 sales forces in applying his models.
Key Phrases in this title:
sales shock, comanaging customers, sales process, performance indicators, competitive advantage, you want, you must, function you, customer manager, key performance, key performance indicators, delivery systems, sales function, seven rules, two tiers, systems alternatives, function model, sales force, penny count, passing them, tier customer, customer comanager, comanager mindset, tier customer comanager, standards leadership, comanager supplier, process smart, supply chains, comanager choice, end selling, selling products, products rise, rise comanaging, end selling products, selling products rise, products rise comanaging, rise comanaging customers, products services, Mack Hanan, Gordon Hogg, William Keenan Jr, Robert Morris, Larry Williams
Books at MeansBusiness by: Mack Hanan