Product & Services Customization Jerry Luftman, David Anderson, Joseph Pine, Ian Gordon, Nicholas Imparato, Bart Victor, Don Peppers mass customization, services customization, customer sets, customization architecture, product service, customizing masses  
   

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Product & Services Customization

 "
  • What is the difference between customization and modularization?
  • What are some criteria for evaluating the financial feasibility of mass customization?
  • Why are marketing and distribution the easiest places to start a mass customization initiative?"

    Jerry Luftman, David Anderson, Joseph Pine, Ian Gordon, Nicholas Imparato, Bart Victor, Don Peppers

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    You'll find in-depth information on the following topics at this site:

    mass customization
    services customization
    customer sets
    customization architecture
    product service
    customizing masses
    strategy plan
    greater value
    exactly want
    customization environment
    defining products
    competitive strategies
    products services
    relationship marketing
    experience economy
    product services
    product services customization
    prioritize efforts
    efforts lead
    lead mass
    customization slenderized
    slenderized marketing
    individual customer
    prioritize efforts lead
    efforts lead mass
    lead mass customization
    mass customization slenderized
    customization slenderized marketing
    mass customization architecture
    product development
    information age
    invented here
    jumping curve
    one fieldbook
    customize your
    your product
    customize your product
    your product service
    developing mass-customization
    mass-customization strategy
    developing mass-customization strategy
    mass-customization strategy plan
    customizing greater
    customizing greater value
    customers don't
    don't want
    want choices
    choices want
    want exactly
    customers don't want
    don't want choices
    want choices want
    choices want exactly
    want exactly want
    fulfilling orders
    orders mass
    fulfilling orders mass
    orders mass customization
    mass customization environment
    importance defining
    importance defining products
    information technology
    technology mass
    information technology mass
    technology mass customization
    it new
    new competitive
    it new competitive
    new competitive strategies
    marketing individual
    slenderized marketing individual
    marketing individual customer
    individual customer sets
    customize services
    services around
    around standardized
    standardized products
    customize services around
    services around standardized
    around standardized products
    standardized products services
    keys mass
    keys mass customization
    Products & Services
    Product & Services Customization
    Continuous improvement
    Core capabilities
    Customer service
    Cycle time
    Demand chain
    Disruptive technology
    Distribution channels
    Electronic commerce
    Just in time
    Mass customization
    New consumerism
    Outsourcing
    Process development
    Product development
    Product life cycle
    R&D
    Supply chain
    Value proposition
    Whole product concept


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    Customize Your Product or Service
    "Without some change in the enterprise's actual behavior toward a single, individual customer, what's the point of even calling it a "one-to-one" relationship?"
    From: The One to One Fieldbook; Don Peppers; 1999 Doubleday Broadway Books
    Customizing for the Masses
    "If a company is to commit itself entirely to Relationship Marketing, mass customization, as a concept, is not an option. It is a necessity."
    From: Relationship Marketing; Ian Gordon; 1998 John Wiley & Sons, Inc.
    Developing a Mass-Customization Strategy and Plan
    "Every assessment will be different and will depend on the options under investigation."
    From: Relationship Marketing; Ian Gordon; 1998 John Wiley & Sons, Inc.
    Customizing for Greater Value
    "Businesses that wish to forestall commoditization by entering the Experience Economy should first get their act together by customizing their goods and services."
    From: The Experience Economy; Joseph Pine; 1999 Harvard Business School Press
    Customers Don't Want Choices; They Want Exactly What They Want
    "Variety is not the same as customization."
    From: The Experience Economy; Joseph Pine; 1999 Harvard Business School Press
    Fulfilling Orders in a Mass Customization Environment
    "Most mass customized products will have too many possible configurations and too many rules to keep track of on paper."
    From: Agile Product Development for Mass Customization; David Anderson; 1997 McGraw Hill Professional Book Group
    The Importance of Defining Products
    "Product development is often launched because of intoxicating concepts that may or may not satisfy customers."
    From: Agile Product Development for Mass Customization; David Anderson; 1997 McGraw Hill Professional Book Group
    Information Technology for Mass Customization
    "The lifeblood of mass customization is IT?connecting people, modules of software or information, know-how, and automation into an efficient, flexible, and reconfigurable organizational system. "
    From: Invented Here; Bart Victor; 1998 Harvard Business School Press
    IT and New Competitive Strategies
    "The demands of mass customization require technology to automate the relationships or linkages between modular processes, ensuring that people can be brought together to create 'instant teams.'"
    From: Competing in the Information Age; Jerry Luftman; 1996 Oxford University Press
    Prioritize Efforts That Lead to Mass Customization, Slenderized Marketing and Individual Customer Sets
    "Mass customization is not the end in and of itself; the goal is still to delight the customer."
    From: Jumping the Curve; Nicholas Imparato; 1994 Jossey-Bass
    Customize Services Around Standardized Products and Services
    "Information itself is one of the most easily customized of standard products."
    From: Mass Customization; Joseph Pine; 1993 Harvard Business School Press
    Keys to a Mass Customization Architecture
    "In a mass customization architecture, the resources, including human capabilities, are arranged as independent capabilities, or modules."
    From: Invented Here; Bart Victor; 1998 Harvard Business School Press
     
    Key Phrases in this Suite:
    mass customization, services customization, customer sets, customization architecture, product service, customizing masses, strategy plan, greater value, exactly want, customization environment, defining products, competitive strategies, products services, relationship marketing, experience economy, product services, product services customization, prioritize efforts, efforts lead, lead mass, customization slenderized, slenderized marketing, individual customer, prioritize efforts lead, efforts lead mass, lead mass customization, mass customization slenderized, customization slenderized marketing, mass customization architecture, product development, information age, invented here, jumping curve, one fieldbook, customize your, your product, customize your product, your product service, developing mass-customization, mass-customization strategy, developing mass-customization strategy, mass-customization strategy plan, customizing greater, customizing greater value, customers don't, don't want, want choices, choices want, want exactly, customers don't want, don't want choices, want choices want, choices want exactly, want exactly want, fulfilling orders, orders mass, fulfilling orders mass, orders mass customization, mass customization environment, importance defining, importance defining products, information technology, technology mass, information technology mass, technology mass customization, it new, new competitive, it new competitive, new competitive strategies, marketing individual, slenderized marketing individual, marketing individual customer, individual customer sets, customize services, services around, around standardized, standardized products, customize services around, services around standardized, around standardized products, standardized products services, keys mass, keys mass customization, Jerry Luftman, David Anderson, Joseph Pine, Ian Gordon, Nicholas Imparato, Bart Victor, Don Peppers


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    Products & Services
    Book Summaries

    Accelerating Innovation Improving the Process of Product Development | Marvin Patterson|1993
    Advanced Supply Chain Management How to Build a Sustained Competitive Advantage | Charles Poirier|1999
    Agile Competitors and Virtual Organizations Strategies for Enriching the Customer | Steven Goldman, Roger Nagel, Kenneth Preiss|1995
    Agile Product Development for Mass Customization How to Develop and Deliver Products for Mass Customization, Niche Markets, JIT, Build-to-Order and Flexible Manufacturing | David Anderson|1997
    America's Best IndustryWeek's Guide to World-Class Manufacturing Plants | Theodore Kinni|1997
    Balanced Sourcing Cooperation and Competition in Supplier Relationships | Tim Laseter|1998
    Beyond Reengineering How the Process-Centered Organization Is Changing Our Work and Our Lives | Michael Hammer|1996
    The Case Against ISO 9000 There Is a Better Way to: Improve Your Efficiency, Satisfy Your Customers, Provide Real Quality and Increase Your Revenue! | John Seddon|2000
    Channel Champions How Leading Companies Build New Strategies to Serve Customers | Steven Wheeler, Evan Hirsh|1999
    Commercializing New Technologies Getting from Mind to Market | Vijay Jolly|1997
    A Complaint is a Gift Using Customer Feedback as a Strategic Tool | Janelle Barlow, Claus Moller|1996
    Creating an Environment for Successful Projects The Quest to Manage Project Management | Robert Graham, Randall Englund|1997
    Delivering Knock Your Socks Off Service | Kristin Anderson, Ron Zemke|1998
    The Development Factory Unlocking the Potential of Process Innovation | Gary Pisano|1997
    Discovering the Soul of Service The Nine Drivers of Sustainable Business Success | Leonard Berry|1999
    Effective Project Management | Robert Wysocki, Robert Beck, David Crane|2000
    The Electronic B@zaar From the Silk Road to the eRoad | Robin Bloor|2000
    The Executive's Guide to Supply Management Strategies Building Supply Chain Thinking into All Business Processes | David Riggs, Sharon Robbins|1997
    Fabled Service Ordinary Acts, Extraordinary Outcomes | Betsy Sanders|1995
    From Mind to Market Reinventing the Retail Supply Chain | Roger Blackwell|1997
    Gemba Kaizen A Commonsense, Low-Cost Approach to Management | Masaaki Imai|1997
    Global Jumpstart The Complete Resource for Expanding Small and Midsize Businesses | Ruth Stanat, Chris West|1999
    The Global Manufacturing Vanguard New Rules from the Industy Elite | Micheline Maynard|1998
    Harnessing Value in the Supply Chain Strategic Sourcing in Action | Emiko Banfield|1999
    Implementing Activity-Based Management in Daily Operations John Miller|1996
    The Innovation Journey | Andrew Van de Ven, Douglas Polley, Raghu Garud, Sankaran Venkataraman|1999
    Intrapreneuring in Action A Handbook for Business Innovation | Gifford Pinchot, Ron Pellman|1999
    Invented Here Maximizing Your Organization's Internal Growth and Profitability: A Practical Guide to Transforming Work | Bart Victor, Andrew Boynton|1998
    Leading Manufacturing Excellence A Guide to State-of-the-Art Manufacturing | Patricia Moody|1997
    Managing Projects in Organizations How to Make the Best Use of Time, Techniques, and People | Davidson Frame|1995
    Managing Quality Fads How American Business Learned to Play the Quality Game | Robert Cole|1999
    Managing The Whirlwind Patterns and Opportunities in a Changing World | Michael Annison|1993
    A Manufacturing CEO's Secret Tips for Improving Profit Richard Ludwig|1996
    Mass Customization The New Frontier in Business Competition | Joseph Pine|1993
    Mastering Project Management Applying Advanced Concepts of Systems Thinking, Control and Evaluation, Resource Allocation | James Lewis|1998
    Monitoring, Measuring, & Managing Customer Service | Gary Goodman|2000
    The Nordstrom Way The Inside Story of America's #1 Customer Service Company | Robert Spector, Patrick McCarthy|2000
    On Great Service A Framework for Action | Leonard Berry|1995
    Portfolio Management for New Products | Robert Cooper, Scott Edgett, Elko Kleinschmidt|1998
    The Power of Product Platforms Building Value and Cost Leadership | Marc Meyer, Alvin Lehnerd|1997
    The Process Edge Creating Value Where It Counts | Peter Keen|1997
    Process Mapping How to Reengineer Your Business Processes | Daniel Hunt|1996
    Product Innovation Strategy Pure & Simple How Winning Companies Outpace their Competitors | Michel Robert|1995
    Product Juggernauts How Companies Mobilize to Generate a Stream of Market Winners | Jean-Philippe Deschamps, Ranganath Nayak|1995
    Product Leadership Creating and Launching Superior New Products | Robert Cooper|2000
    Quality Is Still Free Making Quality Certain in Uncertain Times | Philip Crosby|1996
    Reengineering the Corporation A Manifesto for Business Revolution | Michael Hammer, James Champy|1993
    Remade in America Transplanting and Transforming Japanese Mangement Systems | Jeffrey Liker, Mark Fruin, Paul Adler|1999
    Sales Shock The End of Selling Products The Rise of CoManaging Customers | Mack Hanan|1996
    Serious Play How the World's Best Companies Simulate to Innovate | Michael Schrage|2000
    Setting the PACE in Product Development A Guide to Product And Cycle-time Excellence | Michael McGrath|1996
    Seven Secrets of Service Strategy | Jacques Horovitz|2000
    The Six Sigma Revolution How General Electric and Others Turned Process Into Profits | George Eckes|2000
    The Six Sigma Way How GE, Motorola, and Other Top Companies Are Honing their Performance | Peter Pande, Robert Neuman, Roland Cavanagh|2000
    Smart Companies, Smart Tools Transforming Business Processes into Business Assets | Thomas Koulopoulos|1997
    The Soul of the Enterprise Creating a Dynamic Vision for American Manufacturing | Robert Hall|1993
    Strategic Outsourcing A Structured Approach to Outsourcing Decisions and Initiatives | Maurice Greaver|1999
    Strategies for High Performance Organizations Employee Involvement, TQM, and Reengineering Programs in Fortune 1000 Corporations | Edward Lawler, Susan Albers Mohrman, Gerald Ledford|1998
    Supercharging Supply Chains New Ways to Increase Value Through Global Operational Excellence | Gene Tyndall, Christopher Gopal, Wolfgang Partsch, John Kamauff|1998
    Supply Chain Optimization Building the Strongest Total Business Network | Charles Poirier, Stephen Reiter|1996
    A Survival Guide for Project Managers James Taylor|1998
    Team-Based Project Management James Lewis|1998
    Transcultural Management A New Approach for Global Organizations | Atsushi Funakawa|1997
    The Transformation Imperative Achieving Market Dominance Through Radical Change | Thomas Vollmann|1996
    What Customers Like About You Adding Emotional Value for Service Excellence and Competitive Advantage | David Freemantle|1999
    Winning Business Proposals | Deiric McCann|2000
    World Class Manufacturing: The Next Decade Building Power, Strength, and Value | Richard Schonberger|1996
    World Class Production and Inventory Management Darryl Landvater|1997
    World-Class New Product Development Benchmarking Best Practices of Agile Manufacturers | Dan Dimancescu, Kemp Dwenger|1996
    You Will Be Satisfied | Bob Tasca|1997
    Zero Time Providing Instant Customer Value—Every Time, All the Time! | PhD Yeh, DBA Pearlson, George Kozmetsky|2000



    Products & Services
    Book Extract Suites
    Each Suite contains extracts from 3 to 10 books focused on a single business concept

  • New Product Development & Testing
    • Product Development Vijay Jolly, Alvin Lehnerd, Marc Meyer, Marvin Patterson, Robert Grosse, David Anderson, Dan Dimancescu, Kemp Dwenger, Theodore Kinni, Frederick Webster, Gary Pisano, Michael McGrath
    • Product Innovation Jean-Philippe Deschamps, Ranganath Nayak, James Utterback, Marvin Patterson, Milind Lele, Gary Pisano, Michel Robert
    • Product Positioning Vijay Jolly, Geoffrey Moore, Jean-Pierre Jeannet, David Aaker, Sharon Oster, Milind Lele, Kevin Clancy, Robert Shulman, Philip Kotler, Scott Davis, Frederick Webster, Michael McGrath
  • Manufacturing & Operations
    • ERP, JIT, & TQM John Schorr, Richard Ludwig, John Dunleavy, Martin Deise, Conrad Nowikow, Patrick King, Amy Wright, George Labovitz, Victor Rosansky, Masaaki Imai, Kenneth Hartley, James Hurley, Mark Fruin, Jeffrey Liker, Grant Norris, Charles Poirier, Mohamed Zairi, Paul Adler
    • Activity-Based Management Richard Schonberger, John Miller, Price Waterhouse, Richard Ludwig, Lianabel Oliver, James Antos, James Brimson, Shahid Ansari, Jan Bell, CAM-I Target Cost Core Group, John Tracy, Jeremy Hope, Tony Hope
  • Best Practices & Process Improvement
    • Improving the Process Bart Victor, Andrew Boynton, Leonard Schlesinger, Harry Jackson, Daniel Stowell, Normand Frigon, Geary Rummler, Alan Brache, Thomas Davenport, Daniel Hunt, Jerome Finnigan, James Heskett, Earl Sasser, Mark Fruin, Jeffrey Liker, Peter Keen, Gary Pisano, Paul Adler
    • The Practice of Benchmarking Susanne Kelly, Jac Fitz-Enz, Peter Schwartz, Sebastian Nokes, James Harrington, James Harrington, Mary Anne Allison, Blair Gibb, Steven Hronec, Andrew Freeman, Jerome Finnigan, Ron Dembo, Mohamed Zairi
    • Implementing Improvements Jean-Philippe Deschamps, Ranganath Nayak, James Utterback, Thomas Wallace, Don Tapscott, Brad Humphrey, Jeff Stokes, Daniel Stowell, Michael Hammer, James Champy, Tom Connellan, Masaaki Imai, Art Caston, Ron Zemke, Michael Cowley, Ellen Domb, Mohamed Zairi, Michel Robert
  • Balancing Products & Services
    • Product & Services Customization Bart Victor, Andrew Boynton, Don Peppers, Martha Rogers, Ian Gordon, Jerry Luftman, Bob Dorf, David Anderson, Joseph Pine, James Gilmore, Nicholas Imparato, Oren Harari
    • Personalizing Customer Service Don Peppers, Martha Rogers, Kenneth Preiss, Steven Goldman, Roger Nagel, Richard Whiteley, Diane Hessan, Betsy Sanders, Andrew Shapiro, Leonard Berry, Bob Dorf, Tom Connellan, Kristin Anderson, Gary Goodman, Ron Zemke, Ron Zemke, Kate Maddox, Dana Blankenhorn, Jim Sterne
    • Developing a Customer Service Strategy Malcolm McDonald, Warren Keegan, Betsy Sanders, John Dunleavy, Robert Spector, Leonard Berry, Scott Gross, Stan Adler, Kenneth Hartley, Patrick McCarthy, Forler Massnick, Stanley Brown, James Hurley, Douglas Gantenbein, Grant Norris, Bob Burg, Jim Sterne
    • Structuring & Analyzing the Value Chain John Henry Clippinger, Kenneth Preiss, Steven Goldman, Roger Nagel, Jac Fitz-Enz, Martin Deise, Conrad Nowikow, Patrick King, Amy Wright, Joseph Pine, David Bovet, Kathy Yohalem, Liam Fahey, James Brian Quinn, David Riggs, Sharon Robbins, Joseph Martha, Ron Ashkenas, Dave Ulrich, Todd Jick, Steve Kerr
  • Negotiating the Supply Chain
    • Supply Chain Management John Oleson, John Schorr, Tim Laseter, Robert Grosse, Keith Brown, Emiko Banfield, David Bovet, Charles Poirier, Stephen Reiter, Joseph Martha, Gene Tyndall, Christopher Gopal, Wolfgang Partsch, John Kamauff
    • Logistics Management Thomas Wallace, Tim Laseter, Thomas Davenport, George Stalk, Charles Poirier, Stephen Reiter, Mark Scott, Frederick Webster, Carl Stern, Gene Tyndall, Christopher Gopal, Wolfgang Partsch, John Kamauff
    • B2B Purchasing in the New Economy John Schorr, Neil Rackham, John De Vincentis, Tim Laseter, Emiko Banfield, Peter Cohan, Charles Poirier, Stephen Reiter, Frederick Webster, Mohamed Zairi, David Riggs, Sharon Robbins, Gene Tyndall, Christopher Gopal, Wolfgang Partsch, John Kamauff
  • Adjusting to Product Life Cycles
    • Product Life Cycles Charles O'Reilly, Michael Cusumano, David Yoffie, Malcolm McDonald, Warren Keegan, Michael Tushman, Price Waterhouse, Paul Millier, David Thielen, Peter Boer, Milind Lele, Frederick Webster, Gary Pisano, Michel Robert, Gene Tyndall, Christopher Gopal, Wolfgang Partsch, John Kamauff
  • Managing Channels & Distribution
    • Channel Management John Oleson, Robert Hiebeler, Thomas B Kelly, Charles Ketteman, Steven Wheeler, Evan Hirsh, Martin Deise, Conrad Nowikow, Patrick King, Amy Wright, Kenneth Rolnicki, Robert Duboff, Jim Spaeth, Kathy Yohalem, Liam Fahey
    • Channel Conflict in the New Economy Don Peppers, Martha Rogers, Geoffrey Moore, Neil Rackham, John De Vincentis, Michael de Kare-Silver, Steven Wheeler, Evan Hirsh, Martin Deise, Conrad Nowikow, Patrick King, Amy Wright, Bob Dorf, Kenneth Rolnicki, Scott Davis, Walid Mougayar, Jim Sterne
  • The Shift toward a Services Economy
    • Improving the Process of Service Delivery Leonard Schlesinger, Chip Bell, Betsy Sanders, Leonard Berry, Jacques Horovitz, James Moore, Thomas Davenport, James Heskett, Earl Sasser, Peter Keen, James Brian Quinn, Jeremy Hope, Tony Hope
    • Creating a Service Culture Robert Slater, Leonard Schlesinger, Betsy Sanders, Robert Hiebeler, Thomas B Kelly, Charles Ketteman, Leonard Berry, Robert Hall, James Heskett, Earl Sasser, James Brian Quinn, Jeremy Hope, Tony Hope
  • Global Market Leadership
    • Global Business and Management Strategy Jean-Philippe Deschamps, Ranganath Nayak, Alvin Lehnerd, Marc Meyer, Peter Marber, Jean-Pierre Jeannet, David Aaker, Sheida Hodge, Robert Grosse, Virginia O'Brien, Joseph Quinlan, Micheline Maynard, Sumantra Ghoshal, Christopher Bartlett, Kathryn Stevens
    • Global Sourcing Gary Shilling, Jean-Pierre Jeannet, Tim Laseter, Robert Grosse, Sumantra Ghoshal, Christopher Bartlett, James Brian Quinn, Jordan Baruch, Karen Anne Zien, Gene Tyndall, Christopher Gopal, Wolfgang Partsch, John Kamauff, Ron Ashkenas, Dave Ulrich, Todd Jick, Steve Kerr
    • See additional works by: Jerry Luftman, David Anderson, Joseph Pine, Ian Gordon, Nicholas Imparato, Bart Victor, Don Peppers, Product & Services Customization

    You'll find in-depth information on the following topics at this site:

    Product & Services Customization, Jerry Luftman, David Anderson, Joseph Pine, Ian Gordon, Nicholas Imparato, Bart Victor, Don Peppers, mass customization, services customization, customer sets, customization architecture, product service, customizing masses, strategy plan, greater value, exactly want, customization environment, defining products, competitive strategies, products services, relationship marketing, experience economy, product services, product services customization, prioritize efforts, efforts lead, lead mass, customization slenderized, slenderized marketing, individual customer, prioritize efforts lead, efforts lead mass, lead mass customization, mass customization slenderized, customization slenderized marketing, mass customization architecture, product development, information age, invented here, jumping curve, one fieldbook, customize your, your product, customize your product, your product service, developing mass-customization, mass-customization strategy, developing mass-customization strategy, mass-customization strategy plan, customizing greater, customizing greater value, customers don't, don't want, want choices, choices want, want exactly, customers don't want, don't want choices, want choices want, choices want exactly, want exactly want, fulfilling orders, orders mass, fulfilling orders mass, orders mass customization, mass customization environment, importance defining, importance defining products, information technology, technology mass, information technology mass, technology mass customization, it new, new competitive, it new competitive, new competitive strategies, marketing individual, slenderized marketing individual, marketing individual customer, individual customer sets, customize services, services around, around standardized, standardized products, customize services around, services around standardized, around standardized products, standardized products services, keys mass, keys mass customization, Jerry Luftman, David Anderson, Joseph Pine, Ian Gordon, Nicholas Imparato, Bart Victor, Don Peppers, Product & Services Customization, Products & Services, Jerry Luftman, David Anderson, Joseph Pine, Ian Gordon, Nicholas Imparato, Bart Victor, Don Peppers, Continuous improvement, Core capabilities, Customer service, Cycle time, Demand chain, Disruptive technology, Distribution channels, Electronic commerce, Just in time, Mass customization, New consumerism, Outsourcing, Process development, Product development, Product life cycle, R&D, Supply chain, Value proposition, Whole product concept, Jerry Luftman, David Anderson, Joseph Pine, Ian Gordon, Nicholas Imparato, Bart Victor, Don Peppers, Products & Services

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    Product & Services Customization Jerry Luftman, David Anderson, Joseph Pine, Ian Gordon, Nicholas Imparato, Bart Victor, Don Peppers mass customization, services customization, customer sets, customization architecture, product service, customizing masses, strategy plan, greater value, exactly want, customization environment, defining products, competitive strategies, products services, relationship marketing

    The Digital Enterprise The Internet Economy Finance & Profitability Strategy & Competition Leadership & Change Products & Services Sales & Marketing Knowledge & Learning Organizing Work & People Career Development