Biography: Robert G. Cooper is Professor of Marketing at the Michael G. DeGroote School of Business, McMaster University, Hamilton, Ontario, Canada. Author of
Winning at New Products: Accelerating the Process from Idea to Launch, he consults and speaks widely on product development and market introduction. He is the founder of the Stage-Gate™ product development process.
Scott J. Edgett is Associate Professor of Marketing at the Michael G. DeGroote School of Business, McMaster University, and Director of the Product Development Institute.
Elko J. Kleinschmidt is Professor of Marketing and International Business and Director of the Engineering and Management Program at McMaster University.
Key Phrases in this title:
portfolio management, management process, new products, portfolio management process, portfolio review, management new, portfolio management new, management new products, no one, specific conclusions, effective portfolio, effective portfolio management, designing implementing, implementing portfolio, designing implementing portfolio, implementing portfolio management, new product, portfolio process, portfolio value, balanced portfolio, strategy portfolio, portfolio method, products services, Robert Cooper, Scott Edgett, Elko Kleinschmidt
Books at MeansBusiness by: Robert CooperBooks at MeansBusiness by: Scott EdgettBooks at MeansBusiness by: Elko Kleinschmidt