Mass Customization

"Companies and entire industries are making a paradigm shift."

"Ever-smaller niches to fill with ever-more variety can be sought."

"In this new system processes are more important than products."

"In Mass Customization, low costs are achieved primarily through economies of scope."

"Market turbulence could be defined as the number and magnitude of market events requiring a company's attention per unit of time."

"Mass Customization increased the levels of market turbulence and set in motion the self-reinforcing feedback loop of more variety, higher levels of customization, and greater turbulence."

"Three forms of competition share fairly common goals within each function of the value chain."

"Focusing on the efficiency of the total process limits costs incurred outside of operational activities."

"New Competition's focus engenders the integration of innovation and production."

"The focus of the marketing function is not on selling what the New Competition has, but on fulfilling customer wants and needs."

"Top management demands that the finance/accounting function present them with useful information."

"Each organization is different from the others; each has started from a different point, is moving at a different pace, and is using different techniques to make the shift to Mass Customization."

"The firm must incorporate Mass Customization into its strategy. This strategy should connect where the firm currently stands and its desire to change with where it wants to go."

"Information itself is one of the most easily customized of standard products."

"'Customizable' really equates to the concept of 'self-service.'"

"Perform the final, customizing production step right there, right then."

"Time-based strategy does not stand alone."

"It allows product development to produce new designs and proliferate even greater variety much more quickly."

"All functions reach out to customers, with different levels of interaction with each customer and with each other depending on the needs of the particular market opportunity."

"Dynamic stability provides the structural means by which businesses can shift from Mass Production to enter and expand the new frontier of Mass Customization."

"It should be drilled into everyone throughout the entire organization that the primary stakeholder of the firm is the customer."

"There are really three distinct kinds of customers that need to be taken into account."

"Redesigning processes can break down the vertical compartments and organizational barriers."

"Every boundary provides an opportunity for miscommunication, turf battles, parochial conduct, and all manners of quality defects at the expense of satisfying the wants and needs of the final customer."

"The company and its value chain have moved beyond the dynamic extended enterprise and been transformed into a flexible specialization community."

"The logical, although by no means certain, progression of business competition will be shortening process life cycles."