Global Jumpstart

"Many corporate executives credit the trend to globalization with helping smooth out the up-and-down cycle of domestic business activities that has interrupted economic expansions in fairly regular waves in the past."

"Although the learning and experience curve in developing and conducting international business is steep, there is no substitute for just doing it."

"Going global is not just a matter of taking a product that works in one culture and shipping it to another."

"Most companies underestimate their current resources and have access to far more than they think."

"The benchmark you should use for setting standards should be the conditions that prevail in your home market."

"If global marketing is destined to feature significantly in your company's business, the need for high-quality data may justify employing a market analyst."

"Allowing another company, which already has an export distribution system in place, to sell your company's product in addition to its own is called piggyback exporting."

"Although strategic alliances can be consummated with a handshake, it is wise to have a local representative in the country who can interpret the nuances and expectations of the agreement."

"Although global branding may achieve manufacturing and advertising efficiencies, each country is so different that implementation of global branding most often does not work, even with commodity products."

"Demand for your products and services from several countries and regions of the world may force you to select and prioritize your global sales efforts."

"Most small to midsize businesses have to expand their sales and marketing resources to meet the needs of the global customers."

"In marketing you can learn as much?or more?from mistakes as from successes. "