Global Business and Management Strategy Christopher Bartlett, Virginia O'Brien, Sheida Hodge, Jean-Pierre Jeannet, Micheline Maynard, Marc Meyer, David Aaker, Jean-Philippe Deschamps, Robert Grosse, Peter Marber, Joseph Quinlan business strategies, manufacturing vanguard, global business, management strategy, going global, strategies businesses  
   

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Global Business and Management Strategy

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  • How can my company develop products and services for woldwide markets? >
  • What are the operational, cultural and manufacturing challenges in the international arena, and what strategies have companies used to overcome these challenges?
  • What is the Global Manufacturing Vanguard and what is its importance in the global marketplace?"

    Christopher Bartlett, Virginia O'Brien, Sheida Hodge, Jean-Pierre Jeannet, Micheline Maynard, Marc Meyer, David Aaker, Jean-Philippe Deschamps, Robert Grosse, Peter Marber, Joseph Quinlan

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    business strategies
    manufacturing vanguard
    global business
    management strategy
    going global
    strategies businesses
    global perspective
    product globalization
    strategic choices
    services industries
    locate overseas
    line renewal
    worldwide basis
    transition transnationality
    global strategy
    global manufacturing
    global manufacturing vanguard
    business management
    global business management
    business management strategy
    global economy
    world class
    global smarts
    managing borders
    global mindset
    product juggernauts
    mba business
    product platforms
    business strategy
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    developing global
    developing global perspective
    understanding customer
    customer product
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    customer product globalization
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    building blocks
    blocks global
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    blocks global manufacturing
    mncs labor
    labor lure
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    labor lure locate
    lure locate overseas
    thought architecture
    architecture effective
    effective product
    product line
    thought architecture effective
    architecture effective product
    effective product line
    product line renewal
    organizing resources
    resources worldwide
    organizing resources worldwide
    resources worldwide basis
    new strategic
    strategic challenge
    challenge transition
    new strategic challenge
    strategic challenge transition
    challenge transition transnationality
    Products & Services
    Global Business and Management Strategy
    Continuous improvement
    Core capabilities
    Customer service
    Cycle time
    Demand chain
    Disruptive technology
    Distribution channels
    Electronic commerce
    Just in time
    Mass customization
    New consumerism
    Outsourcing
    Process development
    Product development
    Product life cycle
    R&D
    Supply chain
    Value proposition
    Whole product concept


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    Following are the titles and brief quotes from the Concept Extracts that make up this Book Extract Suite.
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    Going Global
    "A global strategy is different from a multidomestic or multinational strategy, in which separate strategies are developed for different countries and implemented autonomously."
    From: Developing Business Strategies; David Aaker; 1998 John Wiley & Sons, Inc.
    Global Strategies for Businesses
    "Companies need to make sure motivations and incentives that drive individual managers and subsidiaries are aligned with the global goals of the company."
    From: The Fast Forward MBA in Business; Virginia O'Brien; 1996 John Wiley & Sons, Inc.
    Developing a Global Perspective
    "When we do business in foreign countries we are dealing with people rooted in a cultural tradition - these traditions, practices, and behaviors are not likely to converge any time soon."
    From: Global Smarts; Sheida Hodge; 2000 John Wiley & Sons, Inc.
    Understanding Customer and Product Globalization
    "Among customers, globalization can occur at three different levels: customer need, customer benefit, and product features."
    From: Managing With A Global Mindset; Jean-Pierre Jeannet; 2000 Financial Times/Prentice Hall
    A Sampling of Global Business Strategies
    "Rather than asking 'Should we adopt a global strategy?' companies should ask themselves 'Which global strategy is best for us?'"
    From: Managing With A Global Mindset; Jean-Pierre Jeannet; 2000 Financial Times/Prentice Hall
    Product Development for International Markets: Strategic Choices
    "'Global' strategy attempts to simultaneously reap the benefits of both integration and responsiveness, without giving up either. It could simply be stated as 'Think Global, Act Local.'"
    From: Thunderbird on Global Business Strategy; Robert Grosse; 2000 John Wiley & Sons, Inc.
    Global Trends in Key Goods and Services Industries
    "In the rush to build new plants in Mexico, Brazil, Poland, China, and Thailand, a mountain of excess capacity is emerging."
    From: 101 Trends Every Investor Should Know About the Global Economy; Joseph Quinlan; 1998 NTC/Contemporary Publishing Group
    The Building Blocks of The Global Manufacturing Vanguard
    "How can a company turn a collection of manufacturing plants around the world into a seamless global operation?"
    From: The Global Manufacturing Vanguard; Micheline Maynard; 1998 John Wiley & Sons, Inc.
    MNCs: Labor's Lure to Locate Overseas
    "Capitalism and globalism are natural partners because capitalism flourishes in a tariff-free, differentiated world economy. Capitalism thrives on production and consumption differences between countries."
    From: From Third World to World Class; Peter Marber; 1998 Perseus Publishing
    A Thought Architecture for Effective Product Line Renewal
    "Developing robust product families has been and continues to be one of the cornerstones of sustained corporate success."
    From: The Power of Product Platforms; Marc Meyer; 1997 Free Press
    Organizing Resources on a Worldwide Basis
    "The geographic dispersion of development and manufacturing capabilities and the decentralization of product implementation responsibilities is triggering a new range of management questions."
    From: Product Juggernauts; Jean-Philippe Deschamps; 1995 Harvard Business School Press
    The New Strategic Challenge: Transition to Transnationality
    "More and more businesses are being driven by simultaneous demands for global efficiency, national responsiveness, and worldwide leveraging of innovations and learning."
    From: Managing Across Borders; Christopher Bartlett; 1998 Harvard Business School Press
     
    Key Phrases in this Suite:
    business strategies, manufacturing vanguard, global business, management strategy, going global, strategies businesses, global perspective, product globalization, strategic choices, services industries, locate overseas, line renewal, worldwide basis, transition transnationality, global strategy, global manufacturing, global manufacturing vanguard, business management, global business management, business management strategy, global economy, world class, global smarts, managing borders, global mindset, product juggernauts, mba business, product platforms, business strategy, global strategies, global strategies businesses, developing global, developing global perspective, understanding customer, customer product, understanding customer product, customer product globalization, sampling global, sampling global business, global business strategies, product development, development international, international markets, markets strategic, product development international, development international markets, international markets strategic, markets strategic choices, global trends, trends key, key goods, goods services, global trends key, trends key goods, key goods services, goods services industries, building blocks, blocks global, building blocks global, blocks global manufacturing, mncs labor, labor lure, lure locate, mncs labor lure, labor lure locate, lure locate overseas, thought architecture, architecture effective, effective product, product line, thought architecture effective, architecture effective product, effective product line, product line renewal, organizing resources, resources worldwide, organizing resources worldwide, resources worldwide basis, new strategic, strategic challenge, challenge transition, new strategic challenge, strategic challenge transition, challenge transition transnationality, Christopher Bartlett, Virginia O'Brien, Sheida Hodge, Jean-Pierre Jeannet, Micheline Maynard, Marc Meyer, David Aaker, Jean-Philippe Deschamps, Robert Grosse, Peter Marber, Joseph Quinlan


    Books at MeansBusiness by: Christopher Bartlett
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    Products & Services
    Book Summaries

    Accelerating Innovation Improving the Process of Product Development | Marvin Patterson|1993
    Advanced Supply Chain Management How to Build a Sustained Competitive Advantage | Charles Poirier|1999
    Agile Competitors and Virtual Organizations Strategies for Enriching the Customer | Steven Goldman, Roger Nagel, Kenneth Preiss|1995
    Agile Product Development for Mass Customization How to Develop and Deliver Products for Mass Customization, Niche Markets, JIT, Build-to-Order and Flexible Manufacturing | David Anderson|1997
    America's Best IndustryWeek's Guide to World-Class Manufacturing Plants | Theodore Kinni|1997
    Balanced Sourcing Cooperation and Competition in Supplier Relationships | Tim Laseter|1998
    Beyond Reengineering How the Process-Centered Organization Is Changing Our Work and Our Lives | Michael Hammer|1996
    The Case Against ISO 9000 There Is a Better Way to: Improve Your Efficiency, Satisfy Your Customers, Provide Real Quality and Increase Your Revenue! | John Seddon|2000
    Channel Champions How Leading Companies Build New Strategies to Serve Customers | Steven Wheeler, Evan Hirsh|1999
    Commercializing New Technologies Getting from Mind to Market | Vijay Jolly|1997
    A Complaint is a Gift Using Customer Feedback as a Strategic Tool | Janelle Barlow, Claus Moller|1996
    Creating an Environment for Successful Projects The Quest to Manage Project Management | Robert Graham, Randall Englund|1997
    Delivering Knock Your Socks Off Service | Kristin Anderson, Ron Zemke|1998
    The Development Factory Unlocking the Potential of Process Innovation | Gary Pisano|1997
    Discovering the Soul of Service The Nine Drivers of Sustainable Business Success | Leonard Berry|1999
    Effective Project Management | Robert Wysocki, Robert Beck, David Crane|2000
    The Electronic B@zaar From the Silk Road to the eRoad | Robin Bloor|2000
    The Executive's Guide to Supply Management Strategies Building Supply Chain Thinking into All Business Processes | David Riggs, Sharon Robbins|1997
    Fabled Service Ordinary Acts, Extraordinary Outcomes | Betsy Sanders|1995
    From Mind to Market Reinventing the Retail Supply Chain | Roger Blackwell|1997
    Gemba Kaizen A Commonsense, Low-Cost Approach to Management | Masaaki Imai|1997
    Global Jumpstart The Complete Resource for Expanding Small and Midsize Businesses | Ruth Stanat, Chris West|1999
    The Global Manufacturing Vanguard New Rules from the Industy Elite | Micheline Maynard|1998
    Harnessing Value in the Supply Chain Strategic Sourcing in Action | Emiko Banfield|1999
    Implementing Activity-Based Management in Daily Operations John Miller|1996
    The Innovation Journey | Andrew Van de Ven, Douglas Polley, Raghu Garud, Sankaran Venkataraman|1999
    Intrapreneuring in Action A Handbook for Business Innovation | Gifford Pinchot, Ron Pellman|1999
    Invented Here Maximizing Your Organization's Internal Growth and Profitability: A Practical Guide to Transforming Work | Bart Victor, Andrew Boynton|1998
    Leading Manufacturing Excellence A Guide to State-of-the-Art Manufacturing | Patricia Moody|1997
    Managing Projects in Organizations How to Make the Best Use of Time, Techniques, and People | Davidson Frame|1995
    Managing Quality Fads How American Business Learned to Play the Quality Game | Robert Cole|1999
    Managing The Whirlwind Patterns and Opportunities in a Changing World | Michael Annison|1993
    A Manufacturing CEO's Secret Tips for Improving Profit Richard Ludwig|1996
    Mass Customization The New Frontier in Business Competition | Joseph Pine|1993
    Mastering Project Management Applying Advanced Concepts of Systems Thinking, Control and Evaluation, Resource Allocation | James Lewis|1998
    Monitoring, Measuring, & Managing Customer Service | Gary Goodman|2000
    The Nordstrom Way The Inside Story of America's #1 Customer Service Company | Robert Spector, Patrick McCarthy|2000
    On Great Service A Framework for Action | Leonard Berry|1995
    Portfolio Management for New Products | Robert Cooper, Scott Edgett, Elko Kleinschmidt|1998
    The Power of Product Platforms Building Value and Cost Leadership | Marc Meyer, Alvin Lehnerd|1997
    The Process Edge Creating Value Where It Counts | Peter Keen|1997
    Process Mapping How to Reengineer Your Business Processes | Daniel Hunt|1996
    Product Innovation Strategy Pure & Simple How Winning Companies Outpace their Competitors | Michel Robert|1995
    Product Juggernauts How Companies Mobilize to Generate a Stream of Market Winners | Jean-Philippe Deschamps, Ranganath Nayak|1995
    Product Leadership Creating and Launching Superior New Products | Robert Cooper|2000
    Quality Is Still Free Making Quality Certain in Uncertain Times | Philip Crosby|1996
    Reengineering the Corporation A Manifesto for Business Revolution | Michael Hammer, James Champy|1993
    Remade in America Transplanting and Transforming Japanese Mangement Systems | Jeffrey Liker, Mark Fruin, Paul Adler|1999
    Sales Shock The End of Selling Products The Rise of CoManaging Customers | Mack Hanan|1996
    Serious Play How the World's Best Companies Simulate to Innovate | Michael Schrage|2000
    Setting the PACE in Product Development A Guide to Product And Cycle-time Excellence | Michael McGrath|1996
    Seven Secrets of Service Strategy | Jacques Horovitz|2000
    The Six Sigma Revolution How General Electric and Others Turned Process Into Profits | George Eckes|2000
    The Six Sigma Way How GE, Motorola, and Other Top Companies Are Honing their Performance | Peter Pande, Robert Neuman, Roland Cavanagh|2000
    Smart Companies, Smart Tools Transforming Business Processes into Business Assets | Thomas Koulopoulos|1997
    The Soul of the Enterprise Creating a Dynamic Vision for American Manufacturing | Robert Hall|1993
    Strategic Outsourcing A Structured Approach to Outsourcing Decisions and Initiatives | Maurice Greaver|1999
    Strategies for High Performance Organizations Employee Involvement, TQM, and Reengineering Programs in Fortune 1000 Corporations | Edward Lawler, Susan Albers Mohrman, Gerald Ledford|1998
    Supercharging Supply Chains New Ways to Increase Value Through Global Operational Excellence | Gene Tyndall, Christopher Gopal, Wolfgang Partsch, John Kamauff|1998
    Supply Chain Optimization Building the Strongest Total Business Network | Charles Poirier, Stephen Reiter|1996
    A Survival Guide for Project Managers James Taylor|1998
    Team-Based Project Management James Lewis|1998
    Transcultural Management A New Approach for Global Organizations | Atsushi Funakawa|1997
    The Transformation Imperative Achieving Market Dominance Through Radical Change | Thomas Vollmann|1996
    What Customers Like About You Adding Emotional Value for Service Excellence and Competitive Advantage | David Freemantle|1999
    Winning Business Proposals | Deiric McCann|2000
    World Class Manufacturing: The Next Decade Building Power, Strength, and Value | Richard Schonberger|1996
    World Class Production and Inventory Management Darryl Landvater|1997
    World-Class New Product Development Benchmarking Best Practices of Agile Manufacturers | Dan Dimancescu, Kemp Dwenger|1996
    You Will Be Satisfied | Bob Tasca|1997
    Zero Time Providing Instant Customer Value—Every Time, All the Time! | PhD Yeh, DBA Pearlson, George Kozmetsky|2000



    Products & Services
    Book Extract Suites
    Each Suite contains extracts from 3 to 10 books focused on a single business concept

  • New Product Development & Testing
    • Product Development Vijay Jolly, Alvin Lehnerd, Marc Meyer, Marvin Patterson, Robert Grosse, David Anderson, Dan Dimancescu, Kemp Dwenger, Theodore Kinni, Frederick Webster, Gary Pisano, Michael McGrath
    • Product Innovation Jean-Philippe Deschamps, Ranganath Nayak, James Utterback, Marvin Patterson, Milind Lele, Gary Pisano, Michel Robert
    • Product Positioning Vijay Jolly, Geoffrey Moore, Jean-Pierre Jeannet, David Aaker, Sharon Oster, Milind Lele, Kevin Clancy, Robert Shulman, Philip Kotler, Scott Davis, Frederick Webster, Michael McGrath
  • Manufacturing & Operations
    • ERP, JIT, & TQM John Schorr, Richard Ludwig, John Dunleavy, Martin Deise, Conrad Nowikow, Patrick King, Amy Wright, George Labovitz, Victor Rosansky, Masaaki Imai, Kenneth Hartley, James Hurley, Mark Fruin, Jeffrey Liker, Grant Norris, Charles Poirier, Mohamed Zairi, Paul Adler
    • Activity-Based Management Richard Schonberger, John Miller, Price Waterhouse, Richard Ludwig, Lianabel Oliver, James Antos, James Brimson, Shahid Ansari, Jan Bell, CAM-I Target Cost Core Group, John Tracy, Jeremy Hope, Tony Hope
  • Best Practices & Process Improvement
    • Improving the Process Bart Victor, Andrew Boynton, Leonard Schlesinger, Harry Jackson, Daniel Stowell, Normand Frigon, Geary Rummler, Alan Brache, Thomas Davenport, Daniel Hunt, Jerome Finnigan, James Heskett, Earl Sasser, Mark Fruin, Jeffrey Liker, Peter Keen, Gary Pisano, Paul Adler
    • The Practice of Benchmarking Susanne Kelly, Jac Fitz-Enz, Peter Schwartz, Sebastian Nokes, James Harrington, James Harrington, Mary Anne Allison, Blair Gibb, Steven Hronec, Andrew Freeman, Jerome Finnigan, Ron Dembo, Mohamed Zairi
    • Implementing Improvements Jean-Philippe Deschamps, Ranganath Nayak, James Utterback, Thomas Wallace, Don Tapscott, Brad Humphrey, Jeff Stokes, Daniel Stowell, Michael Hammer, James Champy, Tom Connellan, Masaaki Imai, Art Caston, Ron Zemke, Michael Cowley, Ellen Domb, Mohamed Zairi, Michel Robert
  • Balancing Products & Services
    • Product & Services Customization Bart Victor, Andrew Boynton, Don Peppers, Martha Rogers, Ian Gordon, Jerry Luftman, Bob Dorf, David Anderson, Joseph Pine, James Gilmore, Nicholas Imparato, Oren Harari
    • Personalizing Customer Service Don Peppers, Martha Rogers, Kenneth Preiss, Steven Goldman, Roger Nagel, Richard Whiteley, Diane Hessan, Betsy Sanders, Andrew Shapiro, Leonard Berry, Bob Dorf, Tom Connellan, Kristin Anderson, Gary Goodman, Ron Zemke, Ron Zemke, Kate Maddox, Dana Blankenhorn, Jim Sterne
    • Developing a Customer Service Strategy Malcolm McDonald, Warren Keegan, Betsy Sanders, John Dunleavy, Robert Spector, Leonard Berry, Scott Gross, Stan Adler, Kenneth Hartley, Patrick McCarthy, Forler Massnick, Stanley Brown, James Hurley, Douglas Gantenbein, Grant Norris, Bob Burg, Jim Sterne
    • Structuring & Analyzing the Value Chain John Henry Clippinger, Kenneth Preiss, Steven Goldman, Roger Nagel, Jac Fitz-Enz, Martin Deise, Conrad Nowikow, Patrick King, Amy Wright, Joseph Pine, David Bovet, Kathy Yohalem, Liam Fahey, James Brian Quinn, David Riggs, Sharon Robbins, Joseph Martha, Ron Ashkenas, Dave Ulrich, Todd Jick, Steve Kerr
  • Negotiating the Supply Chain
    • Supply Chain Management John Oleson, John Schorr, Tim Laseter, Robert Grosse, Keith Brown, Emiko Banfield, David Bovet, Charles Poirier, Stephen Reiter, Joseph Martha, Gene Tyndall, Christopher Gopal, Wolfgang Partsch, John Kamauff
    • Logistics Management Thomas Wallace, Tim Laseter, Thomas Davenport, George Stalk, Charles Poirier, Stephen Reiter, Mark Scott, Frederick Webster, Carl Stern, Gene Tyndall, Christopher Gopal, Wolfgang Partsch, John Kamauff
    • B2B Purchasing in the New Economy John Schorr, Neil Rackham, John De Vincentis, Tim Laseter, Emiko Banfield, Peter Cohan, Charles Poirier, Stephen Reiter, Frederick Webster, Mohamed Zairi, David Riggs, Sharon Robbins, Gene Tyndall, Christopher Gopal, Wolfgang Partsch, John Kamauff
  • Adjusting to Product Life Cycles
    • Product Life Cycles Charles O'Reilly, Michael Cusumano, David Yoffie, Malcolm McDonald, Warren Keegan, Michael Tushman, Price Waterhouse, Paul Millier, David Thielen, Peter Boer, Milind Lele, Frederick Webster, Gary Pisano, Michel Robert, Gene Tyndall, Christopher Gopal, Wolfgang Partsch, John Kamauff
  • Managing Channels & Distribution
    • Channel Management John Oleson, Robert Hiebeler, Thomas B Kelly, Charles Ketteman, Steven Wheeler, Evan Hirsh, Martin Deise, Conrad Nowikow, Patrick King, Amy Wright, Kenneth Rolnicki, Robert Duboff, Jim Spaeth, Kathy Yohalem, Liam Fahey
    • Channel Conflict in the New Economy Don Peppers, Martha Rogers, Geoffrey Moore, Neil Rackham, John De Vincentis, Michael de Kare-Silver, Steven Wheeler, Evan Hirsh, Martin Deise, Conrad Nowikow, Patrick King, Amy Wright, Bob Dorf, Kenneth Rolnicki, Scott Davis, Walid Mougayar, Jim Sterne
  • The Shift toward a Services Economy
    • Improving the Process of Service Delivery Leonard Schlesinger, Chip Bell, Betsy Sanders, Leonard Berry, Jacques Horovitz, James Moore, Thomas Davenport, James Heskett, Earl Sasser, Peter Keen, James Brian Quinn, Jeremy Hope, Tony Hope
    • Creating a Service Culture Robert Slater, Leonard Schlesinger, Betsy Sanders, Robert Hiebeler, Thomas B Kelly, Charles Ketteman, Leonard Berry, Robert Hall, James Heskett, Earl Sasser, James Brian Quinn, Jeremy Hope, Tony Hope
  • Global Market Leadership
    • Global Business and Management Strategy Jean-Philippe Deschamps, Ranganath Nayak, Alvin Lehnerd, Marc Meyer, Peter Marber, Jean-Pierre Jeannet, David Aaker, Sheida Hodge, Robert Grosse, Virginia O'Brien, Joseph Quinlan, Micheline Maynard, Sumantra Ghoshal, Christopher Bartlett, Kathryn Stevens
    • Global Sourcing Gary Shilling, Jean-Pierre Jeannet, Tim Laseter, Robert Grosse, Sumantra Ghoshal, Christopher Bartlett, James Brian Quinn, Jordan Baruch, Karen Anne Zien, Gene Tyndall, Christopher Gopal, Wolfgang Partsch, John Kamauff, Ron Ashkenas, Dave Ulrich, Todd Jick, Steve Kerr
    • See additional works by: Christopher Bartlett, Virginia O'Brien, Sheida Hodge, Jean-Pierre Jeannet, Micheline Maynard, Marc Meyer, David Aaker, Jean-Philippe Deschamps, Robert Grosse, Peter Marber, Joseph Quinlan, Global Business and Management Strategy

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    Global Business and Management Strategy, Christopher Bartlett, Virginia O'Brien, Sheida Hodge, Jean-Pierre Jeannet, Micheline Maynard, Marc Meyer, David Aaker, Jean-Philippe Deschamps, Robert Grosse, Peter Marber, Joseph Quinlan, business strategies, manufacturing vanguard, global business, management strategy, going global, strategies businesses, global perspective, product globalization, strategic choices, services industries, locate overseas, line renewal, worldwide basis, transition transnationality, global strategy, global manufacturing, global manufacturing vanguard, business management, global business management, business management strategy, global economy, world class, global smarts, managing borders, global mindset, product juggernauts, mba business, product platforms, business strategy, global strategies, global strategies businesses, developing global, developing global perspective, understanding customer, customer product, understanding customer product, customer product globalization, sampling global, sampling global business, global business strategies, product development, development international, international markets, markets strategic, product development international, development international markets, international markets strategic, markets strategic choices, global trends, trends key, key goods, goods services, global trends key, trends key goods, key goods services, goods services industries, building blocks, blocks global, building blocks global, blocks global manufacturing, mncs labor, labor lure, lure locate, mncs labor lure, labor lure locate, lure locate overseas, thought architecture, architecture effective, effective product, product line, thought architecture effective, architecture effective product, effective product line, product line renewal, organizing resources, resources worldwide, organizing resources worldwide, resources worldwide basis, new strategic, strategic challenge, challenge transition, new strategic challenge, strategic challenge transition, challenge transition transnationality, Christopher Bartlett, Virginia O'Brien, Sheida Hodge, Jean-Pierre Jeannet, Micheline Maynard, Marc Meyer, David Aaker, Jean-Philippe Deschamps, Robert Grosse, Peter Marber, Joseph Quinlan, Global Business and Management Strategy, Products & Services, Christopher Bartlett, Virginia O'Brien, Sheida Hodge, Jean-Pierre Jeannet, Micheline Maynard, Marc Meyer, David Aaker, Jean-Philippe Deschamps, Robert Grosse, Peter Marber, Joseph Quinlan, Continuous improvement, Core capabilities, Customer service, Cycle time, Demand chain, Disruptive technology, Distribution channels, Electronic commerce, Just in time, Mass customization, New consumerism, Outsourcing, Process development, Product development, Product life cycle, R&D, Supply chain, Value proposition, Whole product concept, Christopher Bartlett, Virginia O'Brien, Sheida Hodge, Jean-Pierre Jeannet, Micheline Maynard, Marc Meyer, David Aaker, Jean-Philippe Deschamps, Robert Grosse, Peter Marber, Joseph Quinlan, Products & Services

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    Global Business and Management Strategy Christopher Bartlett, Virginia O'Brien, Sheida Hodge, Jean-Pierre Jeannet, Micheline Maynard, Marc Meyer, David Aaker, Jean-Philippe Deschamps, Robert Grosse, Peter Marber, Joseph Quinlan business strategies, manufacturing vanguard, global business, management strategy, going global, strategies businesses, global perspective, product globalization, strategic choices, services industries, locate overseas, line renewal, worldwide basis, transition transnationality

    The Digital Enterprise The Internet Economy Finance & Profitability Strategy & Competition Leadership & Change Products & Services Sales & Marketing Knowledge & Learning Organizing Work & People Career Development