From Mind to Market

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"Wal-Mart versus Kmart. Kodak versus Fuji. Motorola versus Texas Instruments. In the past, retailers fought wars against other retailers."

"The best demand-chain players will use knowledge and innovative capability rather than size or position to gain a competitive edge"

"In a demand chain, products don't necessarily originate from manufacturers."

"How could the company that distributes a humble product like duct tape have so much to teach the rest of us?"

"Corporate strategists devote tremendous energy to positioning their firms to assume leadership of existing supply chains and to devising strategies for creating successful demand chains."

"Understanding when the search is fun and when it's tiresome?and for whom?provides businesspeople with invaluable information when constructing demand chains. "

"Brand names serve as shorthand for the rationale in making the purchase."

"A whopping 38 percent of all adults over age 18 are nonemployed."

"Higher birth rates in much of Asia, Latin America, Africa, and parts of eastern Europe make these markets attractive for American and western European companies seeking to expand."

"The profile of the typical American consumer has changed in the last few decades."

"Mind-to-market leaders must take psychographics into account when developing business strategies to appeal to their real and targeted customers."

"People's opinions and beliefs can be challenging to gauge."

"Kinko's copied no one."

"Knowledge is not a product, it's a process."

"Wise entrepreneurs and supply-chain members look for such opportunities to create alternative channels to perform functions more efficiently."

"Functional Shiftability creates efficiency along the supply chain and value for the consumer."